Privacy Policy

1. Information We Collect

1.1 Customer & Purchase Information

When you purchase a product, we collect information necessary to process your order, including your name, email address, billing address, and payment details. Payment processing is handled securely by our third-party processor (Stripe); we do not store your full credit card number on our servers.

1.2 Customization Station & Quiz Data

When you use our Customization Station to create a personalized coloring book or workbook, we collect the answers you provide to our quizzes, questionnaires, and assessments. This may include sensitive information regarding your relationships, beliefs, attachment styles, and personal history. This data is used strictly to generate your personalized product and is not shared with third parties for marketing purposes.

1.3 Affiliate Program Information

When you apply for or participate in the Affiliate Program, we collect your full name, email address, phone number, social media account handles, follower counts, payment information for commission disbursement, and any content you submit through the affiliate portal (including chat messages, activity logs, and uploaded materials).

1.4 Automatically Collected Information

When you access our website, we automatically collect certain information, including your IP address, browser type, operating system, referring URLs, pages visited, time and date of visits, and other diagnostic data.

1.5 Cookies and Tracking Technologies

We use cookies, web beacons, pixels (such as the Meta Pixel), and analytics tools (such as Google Analytics) to collect information about your browsing activity, track conversions, and improve our marketing efforts. You can control cookies through your browser settings, but disabling them may affect website functionality.

2. How We Use Your Information

We use the information we collect for the following purposes:

• To Provide Services: Process transactions, deliver digital products, and generate customized coloring books based on your quiz results.
• To Manage Accounts: Create and maintain customer and affiliate accounts.
• To Administer the Affiliate Program: Track performance, calculate commissions, and monitor compliance with Program requirements.
• To Communicate: Send order confirmations, product updates, customer support responses, and marketing communications (which you can opt out of at any time).
• To Improve Our Website: Analyze usage trends, troubleshoot technical issues, and enhance the user experience.
• To Enforce Terms: Protect our rights, prevent fraud, and enforce our Terms of Service and Affiliate Agreement.
• To Comply with Law: Fulfill legal and regulatory obligations.

3. How We Share Your Information

3.1 Service Providers. We share your information with trusted third-party service providers who perform services on our behalf, including payment processing (Stripe), website hosting (Vercel), email automation and CRM (GoHighLevel), analytics (Google), and AI generation services (OpenAI, Replicate) used to create customized products.

3.2 Within the Affiliate Program. Certain information, such as your name and chat messages, may be visible to other Program Participants through the portal's group features.

3.3 Legal Requirements. We may disclose your information if required by law, subpoena, or other legal process, or if we believe disclosure is necessary to protect our rights, protect your safety or the safety of others, or investigate fraud.

3.4 Business Transfers. In the event of a merger, acquisition, or sale of all or a portion of our assets, your personal information may be transferred as part of that transaction.

3.5 No Sale of Personal Data. We do not sell your personal information to third parties for their own direct marketing purposes.

4. Data Security & Retention

4.1 Security. We implement reasonable administrative, technical, and physical security measures to protect your personal information. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

4.2 Retention. We retain your personal information for as long as your account is active or as needed to provide you services, comply with our legal obligations, resolve disputes, and enforce our agreements.

5. Your Privacy Rights

5.1 California Residents (CCPA/CPRA)

If you are a California resident, you have the right to request access to the specific pieces of personal information we have collected about you, request deletion of your data, request correction of inaccurate data, and opt out of the sharing of your data for cross-context behavioral advertising. We will not discriminate against you for exercising these rights.

5.2 EEA/UK Residents (GDPR)

If you are located in the European Economic Area or the United Kingdom, you have the right to access, rectify, erase, restrict processing of, and request portability of your personal data, as well as the right to object to certain processing. You also have the right to lodge a complaint with a supervisory authority.

To exercise any of these rights, please contact us at support@truecoloringbooks.com.

6. Important Disclaimers

6.1 Not a Healthcare Website — No HIPAA Compliance

This website, the Customization Station, and the True Colors Affiliate Program are NOT healthcare, therapy, or medical services platforms. WE ARE NOT HIPAA COMPLIANT. We do not collect, store, or process Protected Health Information (PHI). Any quizzes, questionnaires, or assessments on this website are for educational and entertainment purposes only and are NOT clinical assessments or diagnostic tools. Your participation does not create any therapist-client, doctor-patient, or professional healthcare relationship.

6.2 Children's Privacy

Our website and services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children under 18. If we become aware that we have collected personal information from a child under 18 without parental consent, we will take steps to delete such information.

7. Changes & Contact Information

7.1 Changes to This Policy. We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Last Updated" date.

7.2 Contact Us. If you have any questions about this Privacy Policy or our data practices, please contact us at:

Bay Area CBT Center
Email: support@truecoloringbooks.com
Website: truecoloringbooks.com