Our Story
About True Colors
We create self-care color books that make therapy accessible, creative, and part of everyday life. Our True Colors books are designed by licensed psychologists to help you heal, grow, and discover your true self — one page at a time.
Why We Do This
Our Mission
At True Colors, we believe that everyone deserves access to the healing power of therapy — not just those who can afford weekly sessions. That's why we created a collection of self-care color books that bring evidence-based therapeutic techniques right into your hands.
Each color book in our collection is more than beautiful illustrations waiting to be filled with color. They are carefully crafted therapeutic tools, designed by licensed psychologists, that guide you through processes of emotional healing, self-discovery, and personal growth. Whether you're a child learning to name your feelings or an adult working through complex emotions, our colors books meet you where you are.
We envision a world where self-care is woven into the fabric of everyday life — where picking up a color book and some crayons is as natural as journaling or meditation. Therapy should feel creative, accessible, and even joyful.
What We Stand For
Our Core Values
Therapy for Everyone
We believe healing should never be out of reach. Our self-care color books bring evidence-based therapeutic techniques into an accessible, affordable format — so anyone, anywhere, can begin their healing journey without barriers.
Creativity as Medicine
Therapy doesn't have to feel like therapy. Our True Colors books transform clinical concepts into creative, hands-on experiences you can weave into everyday life — at the kitchen table, on a lunch break, or curled up before bed.
Collaboration Over Competition
We believe in prosocial values — that when we work together, everyone wins. Through our affiliate and partnership program, therapists, educators, and creators join forces to spread healing. Cooperation lifts the collective.
What Sets Us Apart
What Makes Our Color Books Different
Grounded in Science
Every color book in our collection is rooted in evidence-based modalities including ACT Therapy, Somatic Therapy, Nonviolent Communication (NVC), Compassion-Focused Therapy (CFT), Schema Therapy, and Jungian Therapy.
Designed for All Ages
From children learning to name their feelings to teens navigating identity to adults in recovery — our True Colors books meet you exactly where you are. Each True Colors book is thoughtfully designed for its audience.
Everyday Self-Care
Our color books aren't just for crisis moments. They're tools for daily well-being — building emotional vocabulary, practicing mindfulness, and nurturing self-compassion one page at a time.
Better Together
When We Work Together, We All Win
We don't believe in a world where creators, therapists, and educators have to compete against each other. We believe in prosocial values — that cooperation and collaboration are always stronger than going it alone. That's why we built our affiliate and partnership program.
When therapists recommend our color books to their clients, when educators share our True Colors books with their classrooms, when creators introduce their communities to our work — everyone benefits. The therapist helps their client heal. The educator enriches their classroom. The creator serves their audience. And together, we make therapeutic color books available to more people who need them.
This isn't just a business model — it's a reflection of what we believe: that working together lifts the collective. When we collaborate, we create something bigger than any one of us could build alone. That's the True Colors way.
Start Your Healing Journey
Browse our collection of 9 self-care color books — each one a unique therapeutic experience. Available as instant PDF downloads and paperbacks on Amazon. Find the color book that speaks to you.
Browse All Color Books